Break the denim rules !

No need to say that denim is definitively part of our fashion culture.
The time when miners and cowboys were the only ones wearing the famous jeans is now bygone days.
Since the 1950’s the material has been used, transformed, decorated, cut, dyed, perforated, destroyed, repaired, collected…
Today, it is once again at the front rank with a “no limit of creativity”.
Designers and brands seem to have a lot of fun using and exloring this material for more fashion and style experiments.
Some of them are Gucci, Alexander Wang, Vales denim, Holly Fulton,
Bliss and Mischief, Opening Ceremony, Marques Almeida etc…



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